Turn your emails into sales this Black Friday in 90 minutes.
Build your Black Friday and Cyber Monday campaign yourself. We’ll walk you through what to write, how to make it look good, and when to hit send. From the first teaser to the last chance reminder, no team or big budget needed.
We’ll send you the link to join and add you to our mailing list. By signing up you agree to receive emails about this workshop. Unsubscribe with one click. Read the privacy policy.
Sound familiar?
"I don't know what to send,
or when."
You leave with a send calendar for the whole weekend, with a clear job for every email.
"Writing sales emails makes me cringe."
You write subject lines, offers and calls to action that sell and still sound like you.
"My emails look flat next to everyone else's."
You get simple layout and visual rules you can build in any email platform, and they work on a phone.
"I'm scared to hit send and
get it wrong."
You run a pre-send checklist for links, segments and tracking, then schedule with confidence.
Where you'll be after.
A campaign plan.
Emails that sound like you.
Emails that look the part.
A confident send.
90 minutes, three parts.
Thursday, November 12, 1PM EST / 6PM GMT
90 minutes live on Zoom. Work alongside us on your own campaign. Bring your laptop and your email platform login.
Build as we go
Can't make it live?
Everyone who signs up gets the recording.
Plan: strategy and timing
- Choose one offer and one story for the weekend.
- Map your send calendar from the first teaser to the last chance reminder.
- Decide who gets which email, and when.
Write and design: copy and visuals
- Write subject lines and preview text that get opened.
- Draft the offer email and the reminders in your voice.
- Set up a layout and visuals that work on a phone.
Send: set up and schedule
- Set up segments, links and tracking.
- Run the pre-send checklist and a test send.
- Schedule the sequence and plan for the day itself.
We’ll demo in Klaviyo but the steps work in any email tool. Before the session, have your offer in mind and your email platform login ready.
Extras, yours to keep.
BFCM send calendar template
Plug in your dates and offer, and your whole weekend is mapped.
Subject line swipe file
Ready-to-adapt subject lines for when your mind goes blank.
Pre-send checklist
Catch broken links and wrong segments before your customers do.
Hi, I'm Dr. Anna Bethune.
I’m a business strategist, learning scientist, and co-founder of brightlight.
With a degree in Economics, a PhD in Learning Sciences, and 10+ years helping businesses and nonprofits grow, I turn big ideas into steps you can actually follow.
I’ve also failed, sometimes quite publicly.
Raggedy mailing lists that wouldn’t sync. Products that didn’t sell. Services people promised to buy, then didn’t. I know what it takes to keep showing up while waiting for lift-off.
Women building businesses around full lives deserve practical support.
In this workshop, we’ll build your Black Friday & Cyber Monday campaign together, from what to say to when to send it.
Bring your offer and your laptop. Let’s get this off your to-do list.
building ventures and leading strategy
across USA, CARIBBEAN, AFRICA
pRactical teaching, grounded in how people learn
Frequently asked questions
What will I have at the end of the 90 minutes?
A campaign plan, a send calendar and first drafts of your emails, ready to polish and schedule.
Is it really free?
Yes. At the end, we’ll share how you can keep working with us if you’d like more support. No pressure.
Which email platform do I need?
We’ll demo in Klaviyo, but the steps work in any email tool, including Mailchimp, Kit, etc.
I've never run a Black Friday campaign. Can I join?
Yes, and this is a great place to start. Bring an offer (even a rough one) and access to your email platform. We’ll build the rest together.
My email list is small. Is it still worth it?
Yes. Small lists are often the most engaged. We’ll show you how to make every send count.
I can't attend live. Is there a replay?
Yes, there’s a replay. It’ll be emailed to you after the workshop.
Do I need a team or a big budget?
No. It’s built for business owners doing it themselves, with the tools they already have.
Ready to get your emails done?
Join us online on Thursday, November 12. Tap sign up and let’s get it done.
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